Artz Pedregal
Mixed-use developer opens a luxury destination.
ART DIRECTION AD CAMPAIGN
México
Grupo Sordo Madaleno opened a luxury Destination before the pandemic ARTZ Pedregal. It asked the Studio to refresh its branding during COVID and to develop creative campaigns to position it as a desirable luxury destination for art, food, shopping, sports, and more, drive foot traffic with tactical campaigns.
They also relied on the Studio to lead commercial and retail strategy, developing product collection architecture and pricing as well as support in designing a showroom and formal retail space.
